Shenton Group supply, install and maintain Standby Power, Uninterruptible Power Supplies and Combined Heat & Power Systems. Shenton Group has partnered with Capitas Finance with the intention of embedding a financing solution into its sales cycle – thus accelerating new business opportunities.
Shenton Group prides itself on providing the right solution for its customer’s backup power or energy and cost savings needs. From feasibility and design advice, through to integration and commissioning, Shenton Group provides peace of mind to customers with a turnkey solution.
The impact of the pandemic, the global wholesale energy crisis and concern at rising inflation have all contributed to a lack of willingness by many firms to proceed with capital expenditure projects. Shenton Group’s response to shifting market pressures was to offer its customers a fully funded solution to cover the cost of its technology and services – but without the need for upfront capital outlay. For its customers, significant operational, energy resilience and cost reduction benefits are achieved – without an impact on cash reserves.
To achieve its ambitions, Shenton Group recognised the need for a partnership with a specialist financing expert.
Shenton Group recognise Capitas Finance offer market-leading and broad financial products. It is also clear that Capitas has the capacity and domain expertise to add value to support Shenton’s team win new business. The partnership opens up further sales opportunities for Shenton Group as well as enabling customers to benefit immediately from savings associated with its technology.
Since the partnership commenced in 2020, Capitas has worked with Shenton Group so that financed options are now proposed alongside the majority of new ‘direct to end customer’ Capex proposals. This simple comparison allows customers to understand the benefits of spreading the cost of payments from day one – and over the course of the lifetime of the agreement.
Capitas and Shenton Group have jointly developed an ‘Energy as a Service’ (EaaS) model. EaaS, which can be deemed ‘off balance sheet’, which allows Shenton Group to expand its service offering and differentiate itself from competitors. An EaaS model enables Shenton Group to establish longer-term recurring revenue relationships with its customers rather than ‘one-off’ sales transactions.
Whilst accelerating the sales cycle and improved conversion rates are two of the biggest advantages of partnering with Capitas, there are many other benefits of the partnership. Capitas continue to work with the team providing finance training and develop tools to support sales quotations. Capitas’ energy financing specialists have supported the Shenton Group team with marketing and the customer experience associated with project finance. Such is the depth of the partnership between Capitas and Shenton Group, the two companies joined forces for a leading industry trade show to highlight to potential customers the different financing options available.
As an example of how the partnership between Capitas Finance and Shenton Group works in practice, Shenton Group has recently completed a project that provides back-up generation to a leading national logistics firm. The company provides critical services for key NHS operations throughout the UK.
The back-up power solution ensures the customer and the NHS, always have access to essential Personal Protective Equipment (PPE) and other resources whenever required, without any over-reliance upon the grid. Capitas Finance structured a competitive short-term funding option to tie-in with the customer’s contractual obligations to the site, with potential for a future multi-site rollout.
Curtis Meek, Sales & Marketing Director of Shenton Group:
“This partnership allows us to further support our clients by removing the financial barriers, enabling organisations to take advantage of operational, energy resilience and cost reduction benefits, sooner and easier than ever before. Capitas have been very easy and straightforward to work with. Their solutions are very focused to the client’s needs, and their customer service and support has been fantastic.”
Phil Murphy, Associate Director of Capitas Finance, added:
“Shenton Group values trustful, professional, and personable individuals and wanted to build a strong, lasting relationship with its finance partner. Since working with the company, we’ve developed a strong personal and professional bond with the team as we both believe in doing business the right way. They value a hands-on, proactive approach and appreciate the work Capitas is doing to support their team and sales proposition.”